The Ultimate Beginner Guide to 11.11 Singles Day Sales

11.11 Singles Day Sale

If you’re new to online shopping, you might hear your friends talking about 11.11 Singles Day Sales. You might feel confused, but fret not – here’s everything an absolute beginner has to know about 11.11 Singles Day Sales!

What exactly is 11.11 Singles Day Sales?

Singles Day (11.11) is a HUGE shopping event in Asia, with many merchants offering huge discounts and promos. The holiday is now the largest offline and online shopping day in the world, with Alibaba shoppers exceeding over US$25.4 billion during the 2017 edition. This year, expect it to be even bigger as Alibaba wants to bring it international.

How did 11.11 Singles Day Sales begin? 

Singles’ Day, also known as ‘bare sticks holiday,’ started in 1993 at Nanjing University as a day for students to celebrate their singledom. The date 11.11 was chosen as the number ‘1’ resembles an individual who is alone. Gradually, the holiday also became a popular date to celebrate relationships. 

How to Get Started?

Think of 11.11 Singles Day as 2 parts:

  1. Before 11.11: Most merchants will start running promotions and offers from 6 November onwards
  2. On 11.11 itself : Look out for the flash deals that run on this single day itself!

Before the merchants release the offers close to 11.11, scan through the various merchants so you know what to expect. Prepare your wishlist so you know exactly what you need on 11.11 Singles Day Sales itself!

Which are the bigger merchants? 
1. Alibaba
Alibaba Singles Day 11/11 Sale 2018
Alibaba Singles Day 11/11 Sale 2018

Many people only know of Taobao, but do you know that Taobao is only 1 of the 4 e-commerce business units for Alibaba?

Taobao: C2C (Consumer to Consumer) & B2C (Business to Consumer) platform, which means that almost anyone can sell on Taobao. Most items can be found and purchased here. (Do know that this is in Chinese only!) 

TMall: B2C (Business to Consumer) platform only – the seller MUST be a legal entity (registered brands like Adidas, or an official manufacturer of a certain product.) Most, if not ALL products on TMall are official and authentic.

Aliexpress: If you don’t mind a slightly higher price, try out Aliexpress – it’s in English, and shipping is often free.

Alibaba: The wholesale arm of Alibaba group – this site sells stuff at really cheap prices. Now you know where all the sunglass shops at the Pasar Malams get their stocks from! Note that orders here need to be in bulk (often in 50s, or 100s).

From 00:00 to 23:59 on Nov 11, the one-day only event will see discounts across all product categories such as apparel, home & living and consumer electronics, discount coupons, as well as cashback offers for specific credit card holders. Access the sale through Taobao Marketplace or the Mobile Taobao app.

New to Taobao? Read our Taobao series here: 

Part 1: How to Taobao for Dummies 2018 | Perfect for the English speakers

Part 2: 6 Best Taobao Shopping Hacks that even Pros do not know

Part 3: What are the best buys on Taobao?

2. Shopee
Shopee Singles Day 11/11 Sale 2018
Shopee Singles Day 11/11 Sale 2018

On 11.11 itself, Shopee Super Sale event day will feature 24 hours of non-stop deals from tens of thousands of sellers, including a $1.10 flash sale, discounts off popular brands on Shopee Mall, and Shopee Mart 1+1 bundle deals. There’s also a grand giveaway of a trip to Bali for 4 persons, inclusive of return tickets and a 4D3N villa stay.

For 2017, this is what Shopee had:

  • 1 – 3 Nov: Buy 1 Get 1 Free (under their collection)
  • 5 – 8 Nov: Buy for $11.11
  • 1 – 11 Nov: Win a Bali trip (4D3N at Le Jardin Boutique Villa)
  • 1 – 11 Nov: Spin & Win
  • 1 – 11 Nov; Win a Yacht Trip
  • 8 Nov: Buy Shopee Coins for less
  • 11 Nov: $1.10 flash deal + Hourly flash deals + Holiday Shopping + Lowest Price Guaranteed

Stay tuned to more announcements from Shopee, or browse their Shopee 11.11 highlights for 2017 here.

3. Zalora 
Zalora Singles Day 11/11 Sale 2018
Zalora Singles Day 11/11 Sale 2018

For last year, the sales for Zalora started 9 – 12 November. Expect offers of up to 70% on brands like Topshop & Topman, Mango, Benefit, Laneige, Superdry and more.

You’ll also stand a chance to win Zalora gift cards worth $200. Contest details will be up on Nov 9 – so stay tuned to its official Instagram page.

4. Watsons 
Watson Singles Day 11/11 Sale 2018
Watson Singles Day 11/11 Sale 2018

Slowly trawl through all the 11.11 promos – you don’t want to miss out on anything! Here’s what you’ll get if you decide to stop by your nearest Watsons.

Before 11 Nov:

From Nov 9-15, , you’ll be able to enjoy free delivery off your first online order, tonnes of buy-one-get-one deals, extra 11% off all store items, and bank promotions with POSB when you shop on Watsons’ online store and app .

On 11 Nov itself:

They’re offering free delivery for your first order with many buy-one, get-one deals and 11% off storewide.

5. Singles Day 11/11 Sale 2018 Singles Day 11/11 Sale 2018

Planning a trip overseas? Why not wait till 11.11 for’s promos? 

Last year, offered 8% off the price of your booking at a participating Best Price Guarantee hotel when you stay between 1 and 28 nights

6. Lazada 
Lazada Singles Day 11/11 Sale 2018
Lazada Singles Day 11/11 Sale 2018

Touted as the biggest sale in the universe, Singles’ Day sales go up to 90% off, with over 110 flash deals, and vouchers worth $110 to be won. Lazada has curated over a million deals which come from over 3300 official stores, as well as 500 sellers from Singapore.

From now till 11 Nov:

As a countdown towards Singles’ Day, Lazada launched various fun activities on their social media sites and Facebook page where you can stand to unlock marvelous vouchers worth up to $110 off of different brands of food, beverages, beauty products and wellness.

Furthermore, they will also be handing out surprises such as mystery boxes for their loyal online shoppers. Trust us and do yourself a favour; be sure to take part on these mini games as you might actually be the winner of some thrilling prizes.

On 11 Nov itself:

For 24 hours on 11 Nov, shoppers get over 110 flash deals and stand a chance to win $110 vouchers. During that time, Lazada will also be releasing 27 surprise boxes from 27 brands that are worth $100 but sold at $29 and offering shoppers free delivery if they sign up for LiveUp. Previous surprise boxes brands have included Logitech, Nature Republic and Pandora. There are also loads of new brands on Lazada now, like Shiseido and Origins, so its time to start loading up your cart.

On November 11, and enjoy up to 90% discount across the store plus an additional 110 ongoing flash deals.

7. Deliveroo  
Deliveroo Singles Day 11/11 Sale 2018
Deliveroo Singles Day 11/11 Sale 2018

Deliveroo will also be offering several promos!

In 2017, they offered 1-for-1 deals with PastaMania, Fish & Co, Sarpinos, OverEasy, and even a cool $1 promo with Popeyes. It includes a 1-piece spicy fried chicken, garlic rice, regular mashed potatoes with Cajun gravy and Pepsi (U.P. $10.90), available from only 2.11pm to 4.11pm.

8. Qoo10 
Qoo10 Singles Day 11/11 Sale 2018
Qoo10 Singles Day 11/11 Sale 2018

Online shopping is awesome and Qoo10 is the reason why. Providing you with affordable options within a wide selection of products, Qoo10 is giving you the hottest deals this 11.11 Singles Day Sale! Shop at Qoo10 this weekend and SGD152 Qcart coupons plus huge rewards and flash deals all weekend! From beauty, fashion, and electronics don’t be left behind with Qoo10’s 11.11 sale!

There are free gifts up for grabs at 4 different timings: 12AM, 8AM, 2PM and 6PM – so stay tuned!

9. EZBuy
EZBuy Singles Day 11.11 Sale 2018
EZBuy Singles Day 11.11 Sale 2018

Ezbuy is one of the most popular freight forwarders which help Singaporean shoppers buy and ship directly from China. For 11.11, they’ll be offering crazy $1 deals, flash deals of up to 90% off, free shipping specials, and many other vouchers so you can get even more savings on your total shopping spend.

Do look out for the Sure-Win Mystery Gift promotion that’s up for grabs from Nov 8-11 in the Ezbuy Local Marketplace section – it’s as though Christmas has come early with all these surprise mystery gifts. Another thing to look out for is their mini games where you’ll stand a chance to get 100% rebate off your purchases or even win a grand prize of a $1,111 cash voucher.

What happened last year in 2017?

A good tip is getting a couple of friends and getting an ezbuy prime account because of the set $2.99 shipping fee and also a $20 voucher if you are first-time subscriber. ezbuy is running their own set of deals and discounts, some of which are on top of the discounts from Taobao’s retailers on their side. Their best promotion has to be the one where 14 shoppers stand a chance to get a 100% rebate if you check out from 11-11:11pm on 8-10 Nov, and during 00:00-1:00am in 11 Nov. Other than that, there’s also a Spin-&-Win page where you can win a $1111 cash voucher and you can also buy $11 cash vouchers for $1 and more.

Here’s what you can do
  1. Follow RateX on Facebook and Instagram to receive the latest Singles Day 11/11 updates.
  2. Download the RateX extension so that you can automatically apply all promo codes in one single click.


Also published on Medium.